We founded Barbosa Consulting because we know PLM is more than just a system—it’s a strategy. Our work sits at the intersection of product data, business goals, and real-world execution. With deep experience and a sharp eye on outcomes, we help organizations unlock the full potential of PLM to move faster, smarter, and more collaboratively.
Meet the team
James D. White, President & Founder, Barbosa Consulting
James is an Industry Executive and Subject Matter Expert (SME) in Product Lifecycle Management (PLM), Digital Transformation and Additive Manufacturing (AM)/3D Printing. During a career spanning 20+ years in 6 countries, he has helped clients achieve new business goals by leveraging his extensive enterprise experience with passion, to help clients confront, embrace, and benefit through disruptive change.
Ex HP, Accenture, IpX, Autodesk
Grant Rochelle, Vice President, Digital Innovation
Grant is a software product and international industry executive with extensive experience in all aspects of go-to-market planning including Product Management, Pricing Strategy, Customer Success and M&A. He has leveraged his expertise over the last 20+ years to help multiple vendors achieve market success with CAD, CAE and PLM solutions across industry verticals in SMB and Enterprise customer segments.
Ex HP, Autodesk, Siemens
“James brought objectivity, deep insight, and clarity to our multi-country PLM harmonization project—enabling a strategic, informed decision. I highly recommend him for similar work.”
Dr. Holger G. Warth, Partner, Witt Und Partner
“Barbosa Consulting delivered fast, independent guidance on CAD, CAE, and PLM tools—helping us align technology with business needs and make an informed decision quickly.”
David Johnston, Principal Design Engineer, HDS Global
Contact us
Would you like to learn more? Fill out some info and we’ll be in touch shortly. We can’t wait to hear from you!